Twitter chats are live interviews conducted over Twitter. If you aren't sure how to participate, check out this blog post with detailed instructions. We'll be hosting all chats with the hashtag #bankonsocial.
People bank with people, so how do you show your personal side through digital channels? Mike Delgado joins us to discuss how to use emerging platforms to humanize your brand. BONUS: We'll be having a live video version of this chat on a hot new social channel, Blab.
Content is king. Video content is king-er. Across every social media channel, the demand for video content is increasing and so is the consumer's expectation for you to produce it. In this chat, we're teaming up with Margot Mazur, Community Manager for Wistia, to discuss the basics of getting started with using video in your content mix.
You have fans, now what? Delving into how to look past superficial numbers and find out what really counts.
"I have too many resources and too big of a team," said no Social Media Manager ever. In the community finance world, we have to run a tight ship, and often times our social media strategies must be executed with zero budget and no real team. For this Twitter chat we team up with Ray Rahmati, Market Director - Social Business Consultant at Spredfast, to discuss his tips and tricks found from helping many community institutions find success.
Wisebread receives 2.25 million pageviews a month, and was ranked in the top 100 for MSN's most useful websites. When it comes to financial blogging, these guys are experts. Part of how they grow their audience is through Twitter. In this session, we'll be speaking with Ashley Jacobs, Director of Marketing at Wisebread, to learn the do's and don'ts of Twitter Strategy.
It has never been easier to reach out and connect with influencers, but are you doing it well? Who should you be reaching out to? What mistakes should you be looking out for? How can you build relationships through social that move your marketing objectives? We'll find out from PR agency William Mills.
Coming up with consistent content is one of the most critical components of social media success. It's also one of the areas marketers struggle with the most. In this session, we're going to look at the story your institutions is already living, why it's awesome, verifying that with data, and how to build systemts to make amplifying that story easy as 1-2-3.
How do you make sure that you're getting every last bit out of your content? In this webinar, hosted by #banksocial, author and SEO expert Eric Enge will discuss why Google is measuring content quality, elements of the most successful webpages, and how to tune up your website for increased SEO effectiveness. Register for their webinar here.
They say a picture is worth a thousand words, which is awesome when you only have 140 characters to get your message out there. Since the time of cave paintings, man has been using pictures to share stories. Visuals remain the most effective story medium to this day. In this webinar Helen Lawrence, Digital Marketing Coordinator at #banksocial, will show us the key elements of successful visual content and how to let fans make the content for you. Join here!
When telephones were a new invention, businesses had entire departments dedicated just to answering the phone. Now, all employees have a phone on their desk. Social media may belong to one person on your team now, but the most successful strategies involve building a social culture. In this presentation, by Katelin Cwieka, we'll arm you with statistics to convince your team and strategies to help get the ball rolling.
There are no dumb questions, seriously. Even if you just need help setting up your Twitter account -- we're there for you. Just send an email to social@kasasa.com!
